Franchise Lebanon - LFA

During the week 15-19 April 2013, the Lebanese Franchise Association held the "Franchise Lebanon Week", which comprises 2 events:

1. The World Franchise Council (WFC) Meeting, where 40 delegates of the highest int´l authority grouping the world´s franchising associations participated;
2. Beirut Int´l Franchising Forum (BIFEX) 2013.

Many social activities were held during the Franchise Week:

• Courtesy visit to the President General Michel Sleiman;
• Gala dinner held at the Casino du Liban;
• Touristic day ...

Pressrilis managed the event´s logistics, making the Franchise Week a unique Lebanese experience. We took care of all the accommodations, the meeting´s logistics & organized the activities. The gala dinner was a memorable evening entertained by Music Hall celebrities.

We also developped the branding & all the communication materials (ATL & BTL) giving the event its own identity, in alignement with the LFA´s identity branding.